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WGU Data-Driven-Decision-Making Exam Syllabus Topics:

WGU VPC2Data-Driven Decision MakingC207 Sample Questions:

1. Which type of analytics classification uses experimental design and optimization to suggest a course of action?

A) Descriptive analytics
B) Predictive analytics
C) Prescriptive analytics
D) Diagnostic analytics

2. How is a cost-benefit analysis different in the public and private sectors?

A) The public sector usually focuses on the general welfare of the population, whereas the private sector usually focuses on profits.
B) The public sector focuses almost exclusively on benefits, while the private sector focuses primarily on cost.
C) The public sector focuses almost exclusively on cost, while the private sector focuses primarily on benefits.
D) The public sector is governed by tax policy whereas the private sector is incentivized by product pricing.

3. A digital marketing manager wants to determine whether conversion rates from the company's latest email campaign are about the same as the industry average or significantly different. Which statistical concept should be used to measure the data set?

A) Standard deviation
B) Mean
C) Median
D) Bell curve

4. A retail manager collected the following sales-receipt totals from the store's cashiers:
$25, $22, $48, $42, $32, $28, $24, $54, $34, $41, $48
What is the median of this sales-receipt data?

A) $48
B) $41
C) $25
D) $34

5. A firm seeks to sharply reduce sales lead times to enhance sales effectiveness and productivity. Which action should the firm take to accomplish this?

A) Increase the research and development budget
B) Deploy a customer relationship management tool
C) Implement additional quality assurance measures
D) Prepare a media campaign

Solutions: