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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:

A) The audience will remain in CJA but be removed from AEP Real-time CDP
B) Profiles of shared audience are deleted from AEP Real-time CDP
C) Shared Audience deletion is not allowed in CJA
D) Shared audience is not deleted from AEP Real-time CDP

2. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:

A) Check Identity Resolution Logs
B) Monitor Conversion Rates
C) Review Campaign Metrics
D) Enable Real-Time Data Sync

3. Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A) Segment Overlap
B) Calculated Metric
C) Attribution Model
D) Summary Table

4. An insurance organization wants a histogram chart on the number of times its customers have connected to its agents through website, mobile app or phone calls in the last 7 days.
The histogram should display the number of customers who tried to reach agents less than 3 times, 3-6 times, 6-9 times, and more than 9 times.As a CJA business practitioner you have created a calculated metric to add agent contact events. You now plan to add this calculated metric to histogram with Person as 'counting method'.
What could be the possible reason for this approach to be invalid?
Response:

A) Histogram supports only Event as counting method and not Person
B) Histogram does not support grouping by custom dimensions
C) Histogram supports only standard metrics and not calculated metrics.
D) Histogram supports standard bucket size of 5 or 10 and not 3

5. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A) Recreate the customer segment manually.
B) Ensure the metric filter for purchase value is correctly set.
C) Update the data source permission settings.
D) Adjust the date range for the dataset.

Solutions: