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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Execution and Business Planning- Category execution and collaboration
  • 1. Category reviews and planning
    • 2. Joint business planning
      Shopper and Retail Insights- Behavioral and shopper analytics
      • 1. Retail economics and profitability
        • 2. Shopper behavior interpretation
          Category Management Foundations- Category management principles and framework
          • 1. Category definition and segmentation
            • 2. Category roles and strategies
              Data and Analytics- Retail and shopper data analysis
              • 1. POS data interpretation
                • 2. Category performance diagnostics
                  • 3. Panel and syndicated data usage
                    Category Strategy Development- Strategic category planning
                    • 1. Assortment optimization
                      • 2. Pricing strategy analysis
                        • 3. Promotion effectiveness analysis

                          CMA Certified Professional Category Manager (CPCM) Sample Questions:

                          How many units do we need to sell at $16 to Break-Even on Gross Profit?

                          • A. 300
                          • B. 600
                          • C. 125
                          • D. 100
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

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                          What does the Product Demographic Affinity Profile (PDAP) Index measure?

                          • A. The strength of a demographic group's preference for a product or category compared to the general population.
                          • B. The total sales of a product to all demographic groups.
                          • C. The likelihood of a product succeeding in a new market.
                          • D. The percentage of a product's sales within a specific region.
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

                          Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).

                          What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

                          • A. Retailer Loyalty Data
                          • B. Syndicated Panel Data
                          • C. Syndicated POS Data
                          • D. Retailer POS Data
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).

                          Which of the following best defines the key stages and components of a retail supply chain?

                          • A. The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
                          • B. The marketing strategies used to promote products to customers
                          • C. The financial planning and budgeting for inventory purchases
                          • D. The transportation and storage of goods from manufacturers to warehouses
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

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                          Fair Share Analysis compares which of the following?

                          • A. Actual performance against a theoretical "fair share" of market opportunity
                          • B. Actual performance against performance versus a year ago
                          • C. An equal and fair share of the growth in the marketplace
                          • D. An equal and fair distribution of sales in the marketplace
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

                          Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).

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