Exam Name: Strategic Communication Management Professional
Certification Provider: GCCC
Corresponding Certification: Global Communication Certification Council
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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Implementation and Management | - Execution of communication plans
|
| Principles of Strategic Communication | - Research and Analysis
|
| Evaluation and Measurement | - Performance measurement
|
| Strategy and Planning | - Communication strategy development
|
GCCC Strategic Communication Management Professional Sample Questions:
Which of the following should be considered when creating a more effective corporate social media strategy?
- A. The volume of engagement with the corporate social media accounts
- B. The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
- C. Any engagement with the corporate social media accounts
- D. How many impressions the corporate social media accounts receive in a particular time period
Correct Answer: B 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
In defining the goals component of a communication plan, a communication manager should:
- A. decide what the target audiences should do as a result of implementation of the communication plan.
- B. request clarification from senior management regarding the resources available to implement the plan.
- C. determine which goals can be tracked on a continuous basis.
- D. evaluate a wide range of communication channels that will reach the target audiences.
Correct Answer: A 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Benchmarking is a critical element of communication research because it:
- A. contributes to the improvement of communication effectiveness by identifying best practices.
- B. identifies communication practices that can be easily introduced into the organization with minimal modification.
- C. can drive the adoption of new approaches by showing what best-in-class organizations are doing.
- D. can take the place of primary research methods.
Correct Answer: A 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Which of the following is the BEST example of a SMART goal?
- A. "Increase understanding of our business strategy among employees by 5% by 1 January."
- B. "Increase the number of employees that use our social media tool during the next six months."
- C. "Increase customer advocacy by 100% by the end of this calendar year."
- D. "Increase the number of news advisories we share with the media from four to eight."
Correct Answer: A 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:
- A. strategic content in all our communications.
- B. accurate graphics in all our communications.
- C. legal choices in all our communications.
- D. procedural instructions in all our communications.
Correct Answer: C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
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