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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Search engine optimization
B) Search engine marketing
C) Localized search results
D) Organic marketing

2. Alice manages several AdWords accounts and she has three assistants who help with the
management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A) Alice should use the Change History Tool.
B) Alice should use the AdWords Editor.
C) Alice should use the AdWords API.
D) Alice should use the My Client Center.

3. Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A) Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
B) No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
C) No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
D) Yes, Terri must add this phrase to her Google AdWords advertisements too.

4. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
B) Jerry can do this through Google AdWords editor and the Campaign Manager.
C) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

5. What will you do to enable phrase matching for a particular keyword?

A) Add a (+) sign before the keyword.
B) Enclose it in curly brackets.
C) Add a (-) sign before the keyword.
D) Enclose it with quotation marks.

Solutions: