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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is NOT one of the three basic questionsor three ringsthat business analytics answers to help organizations optimize business strategies?

A) What is likely to happen?
B) Where is it happening?
C) Why is it happening?
D) What is happening?

2. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
B) Expand the agenda to include capabilities not provided by the competitor.
C) Warn the customer of hidden charges attached to features perceived as free.
D) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.

3. What is NOT a major advantage that IBM Cognos BI products have over the competition?

A) Ability to build and automate business processes.
B) Consistency and accessibility from a wide range of data sources across the entire organization.
C) Ability to consume information in a variety of formats, languages, and devices.
D) Promotion of self-service.

4. What is the purpose of scorecarding in IBM Cognos BI?

A) To provide guided exploration across multiple dimensions of information.
B) To compare metric values to a benchmark or target.
C) To identify the impacts of scenarios across different areas of the business.
D) To enable collaboration between users and communities.

5. Which part of driving performance is NOT handled by IBM Cognos BI?

A) Reporting
B) Planning
C) Analysis
D) Scorecarding

Solutions: