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IBM M2020-229 Exam Syllabus Topics:

IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?

A) Market Basket Analysis
B) Campaign Insight and Offer Optimization
C) Customer Retention and Growth
D) Predictive Maintenance

2. A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?

A) Segmentation
B) Classification
C) Association
D) Reduction

3. Which pain point of business executives is best addressed by SPSS Decision Management?

A) Regulatory compliance.
B) Rapidly increasing marketing costs.
C) Inability to automate routine analytics tasks.
D) The need to react quickly to market changes.

4. What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?

A) Real time scoring service
B) Publishing analytical reports
C) Centralized analytical content repository
D) Web-based framework

5. What is the main capability of SPSS Statistics?

A) Automation
B) Prediction
C) Collaboration
D) Analysis

Solutions: