Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Updated: Sep 27, 2026
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
What is the purpose of the Validate button in the Campaign Automation Flowchart?
- A. to validate the email addresses of email message recipients
- B. to validate that the individual steps of the campaign meet the activation requirements
- C. to check whether all the records associated with the campaign have been activated
- D. to check whether the current user has permission to activate the campaign
Correct Answer: A 🗳️
You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
Which records track the contacts who confirm that they will attend the event?
- A. registration records
- B. response records
- C. lead records
- D. fulfillment records
Correct Answer: C 🗳️
You are creating a file library that has the default security settings. You select the Publish check box.
What happens when you click Submit?
- A. Microsoft Dynamics Marketing sends the folder to an administrator to apply folder security.
- B. Microsoft Dynamics Marketing publishes the folder and the folder contents become available only to system users.
- C. Microsoft Dynamics Marketing publishes the folder and the folder contents become publicly available.
- D. Microsoft Dynamics Marketing sends the folder to an administrator for approval.
Correct Answer: A 🗳️
A user reports that he is not receiving alerts from Microsoft Dynamics Marketing.
What are two possible causes of the problem? Each correct answer presents a complete solution.
- A. The user's contact record does not contain a valid email address,
- B. The user's User Preferences dashboard does not contain a valid email address.
- C. The Microsoft Dynamics Marketing Administrator did not turn on data service for the organization.
- D. The Microsoft Dynamics Marketing Alert Processing service is not turned on.
Correct Answer: C,D 🗳️
You open an automated marketing campaign that is scheduled to begin immediately, and click the Activate button.
When will the first campaign activity run?
- A. after all the activities pass validation
- B. after the first activity passes validation
- C. immediately
- D. as soon as the campaign is approved
Correct Answer: A 🗳️
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