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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters is implementing identity resolution in Data 360 and wants to understand how subsequent runs affect credit consumption.
Which records does Data 360 process during each subsequent identity resolution run?

A. Only records that were created after the previous run
B. All source records in the data space
C. Only records that are new or have changed since the previous run

Question 2

Northern Trail Outfitters' sales reps want to see the Overall Marketing Score for leads, contacts, and prospects on the record page.
What should the Marketing Cloud Next Consultant do to achieve this?

A. Add a Custom Report based on the Overall Marketing Score to the Page Layout.
B. Add the Data 360 Profile Insights component to the Page Layout and select the Overall Marketing Score.
C. Add the Unified Engagement History dashboard component to the Page Layout and select the Overall Marketing Score.

Question 3

Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly- mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph.
What is the correct approach and expected behavior?

A. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing.
B. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background.
C. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.

Question 4

A Marketing Cloud Next Consultant is designing a flow that uses the Send to Journey element. The business requires that the journey uses a specific contact point derived from an activation template.
Which configuration is a prerequisite for this solution to function correctly?

A. The flow must be a record-triggered flow.
B. The journey must use a Salesforce Data Entry Source.
C. The flow's Data Space must link to the journey's Business Unit.

Question 5

A retailer wants to create a new "Weekly Deals" subscription to send promotional content to customers via email and SMS.
Which two data model objects (DMOs) in Data 360 are used to define the subscription and map it to communication channels?

A. Communication Subscription Channel Type and Engagement Channel Type
B. Communication Subscription and Communication Subscription Channel Type
C. Communication Subscription and Communication Subscription Consent

Solutions: