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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A. Einstein Engagement Frequency
B. Einstein Engagement Scoring
C. Einstein Messaging Insights

Question 2

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A. _Open data view
B. Tracking Data Extract
C. Total Opens measure

Question 3

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A. A verification step In the send automation
B. An approval process for sending
C. A nightly automation with a filter activity

Question 4

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A. List Unsubscribes
B. Publication Lists
C. Journey Builder Sends

Question 5

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A. TheUpdate Contact Activity Is used to make status updates.
B. The Update Contact Activity us used to make status updates.
C. The entry sources data extension has a primary key and subscriber key.

Solutions: