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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_format
B) var google_conversion_language
C) var Google_conversion id
D) var google_conversion_value

2. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Traffic
B) Return on Ad Spend
C) Return on Ad Campaign
D) Return on Ad Investment

3. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Map overlay
B) Network properties
C) Visitor trending
D) Visitors overview

4. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know the product cost of the client, to find the return on investment.
B) Doug would need to know the value of the newsletter.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug needs to know what the final cost of the newsletter would be.

5. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

A) 6 months
B) 30 days
C) 12 weeks
D) Years

Solutions: