Exam Name: Strategic Communication Management Professional
Certification Provider: GCCC
Corresponding Certification: Global Communication Certification Council
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Updated: Sep 16, 2026
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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Implementation and Management | - Execution of communication plans
|
| Strategy and Planning | - Communication strategy development
|
| Evaluation and Measurement | - Performance measurement
|
| Principles of Strategic Communication | - Research and Analysis
|
GCCC Strategic Communication Management Professional Sample Questions:
Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?
- A. Draft corporate values, identify action items, and assign tasks.
- B. Set goals, get internal buy-in, and develop action plan.
- C. Corporate self-assessment, determine priorities, and establish a values statement.
- D. CEO announcement, identify partners, and approve budget.
Correct Answer: C 🗳️
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Which part of the communication development process should be handled by in-house communication professionals?
- A. Speech writing and newsletter writing
- B. Crisis and emergency communications
- C. Video production and web programming
- D. Strategy and project management
Correct Answer: D 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:
- A. Attitudes.
- B. Behavior.
- C. Awareness.
- D. Knowledge.
Correct Answer: B 🗳️
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Media content analysis is a systematic procedure used for:
- A. understanding public opinion trends formed under media influence.
- B. selecting the best media channel.
- C. defining what media are talking about.
- D. defining the most popular media.
Correct Answer: A 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
(Which of the following is most important in building a business case for communication projects?)
- A. Assess if you have current budget to cover the project
- B. See if and how the project overlaps with other projects
- C. Determine how the project aligns with the organisation's strategic priorities, values and/or vision
- D. Determine if you have current staff capacity to complete the project
Correct Answer: C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
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