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Google Display Exam Practice Test Sample Questions:

1. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Commerce sites, content sites, communication sites, search sites
B) Search sites, commerce sites, content sites, communication sites
C) Content sites, communication sites, commerce sites, search sites
D) Communication sites, content sites, commerce sites, search sites

2. You are a Google AdWords consultant for the HKY Company. They are interested in hiring your firm to create a video ad about their company for YouTube. The HKY Company has asked for what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the maximum duration of this ad type?

A) 60 seconds
B) 10 seconds
C) 30 seconds
D) 10 minutes

3. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Verify that your conversion code is set up correctly.
B) Evaluate performance of campaign regularly.
C) Check the ad creative and the landing page to make sure they are well matched.
D) Increase bidding for successful sites.

4. Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

A) Carl should target either France or display his ad in English - he cannot do both.
B) Carl should target the country of France and target the language of English.
C) Carl should target the country of France and display his ad in English.
D) Carl should target France, write the ad in French, and allow Google to translate the ad.

5. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

A) 10 percent
B) 15 percent
C) 20 percent
D) 5 percent

Solutions: