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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) $21,000
B) $13,000
C) 162.5 percent
D) 16.25 percent

2. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google Sponsored Listing
B) Google Analytics
C) Google Conversion Tracking
D) Google AdWords Editor

3. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A) Disapproved
B) Eligible
C) Paused/Deleted
D) Ineligible

4. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ads - one for each language.
B) Create four ad groups - one for each language.
C) Create four campaigns - one for each language.
D) Use English only, as it's the most common of the four languages she's targeting.

5. Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads?

A) Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.
B) Quality score is calculated daily based on the ad text, keywords, and landing page.
C) Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.
D) Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.

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