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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What is a common pain point for a Marketing Department?

A) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
B) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
C) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
D) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?

2. An existing IBM Midmarket customer wants to know how patterns and trends in their data impact their business.
What capability would help them?

A) Business Intelligence
B) Performance Management
C) Predictive Analytics
D) Risk Analytics

3. How could you neutralize the objection "We need to have a data warehouse first before we embark on our Business Intelligence strategy"?

A) The 64 bit requirement is for the server, not end-users. You will be delighted by the cost/performance metrics of 64 bit machines. RAM is not expensive and 64 bit machines make great use of it.
B) If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, the enterprise solution may be a better fit
C) If the prospect has only a single other security source, then for small numbers of users it is not difficult to load CAM with the information. Active Directory is the Microsoft standard and will be prevalent in the majority of midsize companies
D) Why wait? Use the embedded OLAP server and ETL capabilities to get started today.

4. Identify the deployment option that is NOT available to buyers in the IBM Midmarket portfolio.

A) Appliance
B) Mobile
C) Cloud
D) On-premises

5. What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?

A) Easy to use. Simple to install. Priced right
B) Easy, Complete. Priced right
C) Breadth, Depth, Easy to buy
D) Simple, Complete. Affordable

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