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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
B) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
C) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
D) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

2. When you go to View HTML code section at selected Form record you can only see the iframe tag

A) True
B) False

3. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Completion action and dynamic list
B) Dynamic list and automation rule
C) Segmentation rule and completion action
D) Automation rule and completion action

4. Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A) Permanently delete prospects
B) Undelete matching prospects from the Recycle Bin
C) Assign prospects to an existing user
D) Create new custom fields and populate field values

5. Administrators can reset passwords for users

A) True
B) False

Solutions: