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NEW QUESTION # 71
You are building the journey for national ambassadors at the event in Buenos Aires What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point
Answer:
Explanation:
Explanation
NEW QUESTION # 72
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact
and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose
three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. The insights you receive will be measured over all recipients of a single activity and by all activities for
a single recipient. - B. Insights measured over all recipients of a single segment over all channels will be available on the
Segment Insights form. - C. The insights aggregating results from all emails sent in a certain timeframe will be available on your
Email Marketing Dashboard. - D. Survey insights measured over all respondents will be available on the Survey Insights form.
- E. Insights by Contact will be available to you on individual contact records and on the account with which
the contact is associated.
Answer: A,C,E
NEW QUESTION # 73
You need to incorporate social media in a customer journey.
What should you use?
- A. Custom Channel
- B. Record Update
- C. Launch Workflow
- D. Activity
Answer: A
NEW QUESTION # 74
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?
- A. Create a hotel record and then a hotel room reservation record for each room type.
- B. Create a hotel record and then a single hotel room reservation record for all room types.
- C. Create a hotel record and then a hotel room allocation record for each room type.
- D. Create a hotel record and then a single hotel room allocation record for all room types.
Answer: C
Explanation:
Section: Topic 7, Manage events and webinars
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register-house-event- attendees
NEW QUESTION # 75
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. checks to ensure prerequisites are met
- B. checks for common errors and shows an error message with advice for fixing them
- C. checks for active links to the marketing services that host your email messages
- D. makes sure all required marketing emails and pages are assigned and published
- E. makes sure all required target segment(s) meet your goals
Answer: A,B,D
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-createautomated-campaigns
NEW QUESTION # 76
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions
your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. It can automatically create one per visit to a customer journey that is configured to create leads
automatically. - B. It can automatically create only one; each marketing contact equates to one lead.
- C. It can automatically create one per interaction that indicates a level of interest in a product or service.
- D. It can automatically create one per visit to a landing page that is configured to create leads
automatically.
Answer: A,D
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle
NEW QUESTION # 77
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You created a custom table and added it to your Microsoft Dynamics 365 Marketing application A few days later, you create a new system chart for the table. Users report that they are unable to select this chart when they select Show Chart from a table view screen.
You need to make the chart available for users to view in the app.
Solution: Edit the app using the Modern App Designer, select the table view from Pages on the left navigation pane, and deselect all charts from the table view panel on the right.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
NEW QUESTION # 78
You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?
- A. Landing Page Form
- B. Forward to a friend Form
- C. Subscription Page Form
- D. Journey Form
Answer: A
Explanation:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms
NEW QUESTION # 79
Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Event interactions
- B. Telephone interactions
- C. Appointment interactions
- D. Web interactions
- E. Survey interactions
Answer: A,D,E
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories
NEW QUESTION # 80
You are a Dynamics 365 Marketing functional consultant.
Your company wants to:
* control access to Marketing features that could incur extra costs, and
* make sure no extra costs are being incurred by exceeding existing Marketing subscription limits.
Which three steps should you take? Each correct answer presents part of the solution.
- A. Monitor the quantity of Marketing contacts and emails.
- B. Monitor Litmus accounts and the number of previews.
- C. Create teams to be used in designer feature protection rules.
- D. Monitor the quantity of landing pages.
- E. Monitor the quantity of contacts and emails on the server.
Answer: A,B,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management
https://docs.microsoft.com/en-us/dynamics365/marketing/designer-feature-protection
NEW QUESTION # 81
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and
visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not
adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make
appropriate adjustments to the non-conforming templates.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
NEW QUESTION # 82
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or nonanonymous respondents.
- B. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.
- C. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
- D. An optional invitation email, utilizing either a direct email or an email template, may be sent to each
potential non-anonymous respondent.
Answer: A,B,D
Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey
NEW QUESTION # 83
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.
- A. Published Marketing Lists where the subscription field is set to False
- B. Active Marketing Lists where the subscription field is set to True
- C. Published Marketing Lists where the subscription field is set to True
- D. Active Marketing lists where the subscription field is set to False
Answer: B
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form
NEW QUESTION # 84
Drag and Drop Question
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage- leads
NEW QUESTION # 85 
You are setting up a conference event that will have a capacity of 500 people.
You want to enable a waitlist for the event so that if more than 500 people register and someone cancels their registration, the event will automatically register the next available person on the list.
Which three steps should you take, in sequence, to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/event-waitlist
NEW QUESTION # 86
You are a marketing manager.
You need to improve the open rates for your email campaigns.
The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below
the Subject in the recipient's preview pane of their email client.
Which action should you take?
- A. Use the Preview Text field to enter messaging with the contact's name, to entice the user to open the
email. - B. Create a custom code element that holds the following HTML information and place it near the top of
the email <meta name="description" content="Enter catchy messaging here"> - C. Use the Preview Text element, and drag it to the top of your email in the email designer.
- D. Add the Preview Text to the subject field, preceded by a colon.
Answer: B
NEW QUESTION # 87
You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible
for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits?
(Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. the total number of surveys that your company has sent this month and the total number of surveys
remaining in the month - B. the total number of inbox previews that your company has used this month and the total number of
inbox previews remaining in the month - C. the total number of emails that your company has sent this month and the total number of emails
remaining in the month - D. the total number of marketing contacts that you can have in your database according to your current
Dynamics 365 for Marketing subscription - E. the total number of marketing contacts that you can have in your database according to your current
Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
Answer: B,C,D
NEW QUESTION # 88 
Using the Case Study information, indicate which Staff is responsible for performing each of the Activities
listed below.
To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or
not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application Description automatically generated
Each Business Unit has multiple Marketing Professionals, responsible for creating Customer Journeys and
using Customer Insights for reporting. After content is approved, they are responsible for going live.
Each Business Unit has a Marketing Administrator responsible for approval of content, subscription adherence
and investigation of blocked emails and stopped Contacts.
Marketing Administration is responsible for ensuring each marketing page is used appropriately and contains
the required field values. Analyzing page performance will be a key element.
Topic 1, Case study Contoso
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like
to complete each case. However, there may be additional case studies and sections on this exam. You must
manage your time to ensure that you are able to complete all questions included on this exam in the time
provided.
To answer the questions included in a case study, you will need to reference information that is provided in the
case study. Case studies might contain exhibits and other resources that provide more information about the
scenario that is described in the case study. Each question is independent of the other questions in this case
study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and
to make changes before you move to the next section of the exam. After you begin a new section, you cannot
return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to
explore the content of the case study before you answer the questions. Clicking these buttons displays
information such as business requirements, existing environment, and problem statements. If the case study
has an All Information tab, note that the information displayed is identical to the information displayed on the
subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site
training across Europe, North America, and Japan. They have won several awards throughout their 20-year
span in the training industry.
Contoso offers training in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps,
Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in
Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused
Marketing Campaigns based on the operating region, in order to meet the local market demands. They use
in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso's business was 70% on-site and 30% online, and their marketing efforts were in line with
this model. Almost 35% of their total business revenue comes from three countries/regions in Europe:
Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy
and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021.
As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365
Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work
hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support
team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment
Contoso's existing environment consists of the following applications:
* Dynamics 365 Marketing
* Dynamics 365 Sales - 120 Users
* Custom Built Customer Service Portal
* A Call Center application for the 24/7 Support Team
* Custom build CRM Application for Lead and Sales Management
* Office 365
* SharePoint integrated with D365 Sales
* Dynamics 365 App for Outlook
* Microsoft Teams
The Marketing Team
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
Chief Marketing Officer (Entire Organization)
1 - Vice President of Marketing (Entire Organization)
3 - Marketing Heads, one for each region (North America, Europe, and Japan)
6 - Marketing Managers, two for each region (North America, Europe, and Japan)
18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
* Customer Journeys
* Customer Segmentation
* Creating Email Templates
* Creating Marketing Pages, Forms etc.
* Event Management: Live Events and Webinars
* Region-specific Marketing content generation
* Customer Survey Management
* Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
Managing customer journeys and fixing any issues.
Reviewing all marketing survey responses to measure customer satisfaction in real-time.
Capturing and analyzing customer and employee feedback.
Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365
Marketing application.
Building reports and dashboards, and presenting them to the Marketing department leadership using either the
standard reports and dashboards, or using Power BI.
Helping the marketing team in the localization of their customer journeys and surveys based on the region they
are working in.
Requirements
Localization is the key
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden,
and Norway. Contoso wants to make sure that:
* the customer journeys and surveys are executed in the local languages of the above-mentioned
countries/regions.
* the Marketing Heads and Marketing Managers are restricted to the information within their operating
regions.
* for some of the courses and events, special focus is placed on the above three countries/regions. The
marketing team should create content and email templates, and design customer journeys accordingly.
* reports and dashboards are built to give an overview of the region-specific marketing activities.
* there is also a global dashboard available to Management.
Other Critical Requirements
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera.
They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
* identify the days and times when each contact is most likely to be actively reading their email, and
deliver their messages accordingly.
* create customer journey templates which are region- and language-specific.
* create effective inbound customer journeys so that the customers are included in the right channel based
on their interactions.
* create different activity templates that can be triggered based on the customer interaction and the region
they belong to.
* have the ability include specific surveys as part of the customer journey.
* have the ability to create multi-lingual surveys where the customer can choose their preferred language.
* leverage some of the standard Power BI-based reports and dashboards to measure their marketing
effectiveness and understand various performance metrics.
* enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
Time zone difference between different regions is causing major issues for their global campaigns resulting in
minimal response rates.
Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their
execution.
Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel
work.
Outbound and inbound customer journeys always required monitoring by a group of marketing team members.
The team members needed to segregate the interactions based on the channels and then manually include them
into the correct segments.
User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of
navigation and avoid moving between different applications to access information.
NEW QUESTION # 89
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