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NEW QUESTION # 18
Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)
- A. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
- B. Check to see if the smart campaign is set to run every time or run once.
- C. Check to see if the confirmation email has the correct {{memberwebinar uri}} token.
- D. Check to see if the smart campaign handling the registration has any members.
Answer: B,D
Explanation:
Explanation
Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email. Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.
NEW QUESTION # 19
Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.
What report type can she use to get this Company level view?
- A. Company Web Activity
- B. Account Performance Report
- C. People Performance Report
Answer: A
Explanation:
Explanation
A Company Web Activity report can be used to get this company level view. This report type shows metrics such as number of visits, number of people, average pages per visit, etc. for each company in the database. The marketer can filter the report by vertical and date range to see how many unique companies by vertical are in their Adobe Marketo Engage database. A People Performance Report or an Account Performance Report will not show company-level metrics or allow filtering by vertical.
NEW QUESTION # 20
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?
- A. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
- B. Ask the marketing team to provide the characteristics they think should be included.
- C. Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
Answer: A
Explanation:
Explanation
A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.
NEW QUESTION # 21
A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?
- A. Only for people who click the link in the email
- B. For all people going to the landing page
- C. Only for people already known in the database
Answer: C
Explanation:
Explanation
The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill
NEW QUESTION # 22
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A. The form can be shared across workspaces
- B. The form can be used across multiple programs
- C. There are more design options for the form's layout
Answer: B
Explanation:
Explanation
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces
NEW QUESTION # 23
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.
What is a reason for this data value change?
- A. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
- B. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
- C. A trigger campaign is running unsubscribing new people automatically until they give their consent.
Answer: B
Explanation:
Explanation
A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change
NEW QUESTION # 24
What are two benefits to using global forms versus local forms? (Choose two.)
- A. Global forms natively offer custom stylization on different landing pages.
- B. Global forms allow for consistent scoring and reporting and data standardization.
- C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
- D. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
Answer: B,C
Explanation:
Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.
NEW QUESTION # 25
Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.
What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)
- A. Email Invalid
- B. Email Address
- C. Marketing Suspended
- D. Unsubscribed
Answer: A,D
Explanation:
Explanation
Two fields on the person's record that have the power to prevent email sends to this extent are Unsubscribed and Email Invalid. Unsubscribed is a field that indicates whether a person has opted out of receiving marketing emails. If this field is set to True, Marketo Engage will not send any non-operational emails to that person.
Email Invalid is a field that indicates whether a person's email address is valid or not. If this field is set to True, Marketo Engage will not send any emails (operational or non-operational) to that person. Marketing Suspended and Email Address do not have the same effect as Unsubscribed and Email Invalid.
NEW QUESTION # 26
A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".
What best practice steps must be taken when embarking on developing such a process?
- A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
- B. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
- C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
Answer: C
Explanation:
Explanation
The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.
NEW QUESTION # 27
David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?
- A. Person/Lead
- B. System
- C. Trigger
Answer: B
Explanation:
Explanation
To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.
NEW QUESTION # 28
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?
- A. Original Source Info
- B. Acquisition Program
- C. Lead Source
Answer: A
Explanation:
Explanation
A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can helpidentify the source of web traffic that led to the person's creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads
NEW QUESTION # 29
Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.
There are no other triggers or filters in the smart list in the smart campaign.
Will the campaign process all leads who have a Marketing Opt-in value of True?
- A. No, the campaign will only process web form fill out leads but not leads from a list import.
- B. No, the campaign will process only existing leads but not new leads.
- C. Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
Answer: A
Explanation:
Explanation
The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger "Data Value Changes" only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign
NEW QUESTION # 30
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)
- A. Microsoft Dynamics
- B. Salesforce
- C. Freshworks CRM (Formerly Freshsales)
- D. Zoho
Answer: A,B
Explanation:
Explanation
Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions
NEW QUESTION # 31
An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.
Why is this field required on the form?
- A. So she can alert the Sales Owner of the registrant about their interest.
- B. So she can use It as a choice with the Thank You Page in Form Settings
- C. So she can use it in a Smart Campaign to follow-up the registration.
Answer: B
Explanation:
Explanation
The field 'Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.
NEW QUESTION # 32
A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement.
What type of report can be built and analyzed to show the most engaging content?
- A. A Program Performance Report with all content programs selected
- B. A People Performance Report
- C. Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names
Answer: C
Explanation:
Explanation
A Program Performance Report with all content programs selected can be built and analyzed to show the most engaging content. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. The marketer can filter the report by the content channel and the date range of the financial year to see how many form fills have been created from each content program. A Smart List or a People Performance Report will not show program-level metrics or allow filtering by channel or folder.
NEW QUESTION # 33
A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.
Why would a person not appear on this smart list?
- A. The person was last sent an email 6 months ago.
- B. The email sent to the person last week bounced.
- C. The person unsubscribed from the email they received last month.
Answer: B
Explanation:
Explanation
A person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list. The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraint
NEW QUESTION # 34
An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.
What is one possible reason the email has not been launched?
- A. The stream has not been set as activated.
- B. All Persons in the stream have exhausted their content.
- C. The new email has not been activated.
Answer: C
Explanation:
Explanation
A possible reason the email has not been launched is that the new email has not been activated. An email must be approved and activated before it can be sent out by an Engagement Program. If the email is not activated, it will be skipped by the cast. The stream and the content do not need to be activated for the email to be launched.
NEW QUESTION # 35
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A. The form can be shared across workspaces
- B. The form can be used across multiple programs
- C. There are more design options for the form's layout
Answer: B
Explanation:
Explanation
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces
NEW QUESTION # 36
What are two benefits to using global forms versus local forms? (Choose two.)
- A. Global forms natively offer custom stylization on different landing pages.
- B. Global forms allow for consistent scoring and reporting and data standardization.
- C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
- D. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
Answer: B,C
Explanation:
Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.
NEW QUESTION # 37
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