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Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Exam is a certification program designed for professionals who are interested in expanding their knowledge and skills in the area of cross-channel marketing. Advanced-Cross-Channel exam is intended for individuals who have already obtained the Salesforce Marketing Cloud Email Specialist certification and want to further enhance their expertise in cross-channel marketing.

The Salesforce Advanced-Cross-Channel exam covers a wide range of topics, including setting up data models for cross-channel campaigns, creating personalised marketing journeys, utilising artificial intelligence for optimisation, creating segmentation and targeting strategies, and more. The accreditation is a valuable asset for any marketing professional who wants to gain credibility amongst potential employers or clients and is interested in furthering their career in marketing.

Reference: https://partners.salesforce.com/pdx/s/learn/article/accredited-professional-exams-MCOTXBEPE52FHN3F2KD3GQLZECSE?language=en_US

Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Certification Exam is a valuable program that provides marketing professionals with the necessary skills and knowledge to execute effective cross-channel marketing campaigns. Salesforce Advanced Cross Channel Accredited Professional certification is an excellent investment for professionals who want to accelerate their career growth and increase their earning potential.

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Distributed Marketing
Topic 2: Journey Orchestration
Topic 3: Ad Studio
Topic 4: Interaction Studio
Topic 5: Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- KPI selection
- Data visualization
Topic 6: Mobile (SMS/Push)
Topic 7: Einstein for Marketing Cloud22.5%
Topic 8: Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- API integrations
- Data synchronization
Topic 9: Social Studio
Topic 10: Triggers
Topic 11: Leveraging Customer Data and Analytics for Personalization- Data management
- Predictive modeling
- Segmentation
Topic 12: Cross-Channel Marketing Strategies and Tactics- Channel selection
- Campaign planning
- Multi-touch attribution
Topic 13: Aligning Cross-Channel Marketing with Business Objectives- Goal setting
- Stakeholder management
- Change management

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