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Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Exam is a certification program designed for professionals who are interested in expanding their knowledge and skills in the area of cross-channel marketing. Advanced-Cross-Channel exam is intended for individuals who have already obtained the Salesforce Marketing Cloud Email Specialist certification and want to further enhance their expertise in cross-channel marketing.
The Salesforce Advanced-Cross-Channel exam covers a wide range of topics, including setting up data models for cross-channel campaigns, creating personalised marketing journeys, utilising artificial intelligence for optimisation, creating segmentation and targeting strategies, and more. The accreditation is a valuable asset for any marketing professional who wants to gain credibility amongst potential employers or clients and is interested in furthering their career in marketing.
Salesforce Advanced-Cross-Channel (Salesforce Advanced Cross Channel Accredited Professional) Certification Exam is a valuable program that provides marketing professionals with the necessary skills and knowledge to execute effective cross-channel marketing campaigns. Salesforce Advanced Cross Channel Accredited Professional certification is an excellent investment for professionals who want to accelerate their career growth and increase their earning potential.
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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Distributed Marketing | ||
| Topic 2: Journey Orchestration | ||
| Topic 3: Ad Studio | ||
| Topic 4: Interaction Studio | ||
| Topic 5: Measuring and Reporting on Cross-Channel Marketing Performance | - Dashboarding - KPI selection - Data visualization | |
| Topic 6: Mobile (SMS/Push) | ||
| Topic 7: Einstein for Marketing Cloud | 22.5% | |
| Topic 8: Integrating and Optimizing Marketing Campaigns Across Channels | - Campaign automation - API integrations - Data synchronization | |
| Topic 9: Social Studio | ||
| Topic 10: Triggers | ||
| Topic 11: Leveraging Customer Data and Analytics for Personalization | - Data management - Predictive modeling - Segmentation | |
| Topic 12: Cross-Channel Marketing Strategies and Tactics | - Channel selection - Campaign planning - Multi-touch attribution | |
| Topic 13: Aligning Cross-Channel Marketing with Business Objectives | - Goal setting - Stakeholder management - Change management |
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