Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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Updated: Oct 16, 2026
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A useless study guide does worse than waste money — it spends your limited hours on points the exam never tests. ExamPrepAway analyzes frequently tested content and builds the IBM Unica Enterprise Campaign Technical Mastery Test V1 bank around it: 91 practice questions aimed where it counts.
IBM P8010-096 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Unica Enterprise Campaign Technical Mastery Test V1 |
| Exam Number: | 000-M96 |
| Exam Price: | USD 75 (typical IBM Technical Mastery exam fee, varies by region) |
| Related Certifications: | IBM Unica Enterprise Marketing Operations Technical Mastery IBM Campaign Cross-Channel Marketing Technical Mastery |
| Exam Format: | Multiple choice, Scenario-based questions |
| Available Languages: | English |
| Recommended Training: | IBM Digital Marketing Solutions Training |
| Exam Registration: | Pearson VUE IBM Exams IBM Training & Certification Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online or Pearson VUE testing center (depending on region and IBM certification delivery method) |
| Pre Condition: | Recommended prior experience with IBM Unica Campaign or marketing automation systems |
| Official Syllabus URL: | https://www.ibm.com/training |
IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Design & Execution | - Campaign creation and management
|
| Topic 2: Security & Deployment | - User roles and access control
|
| Topic 3: Performance Tuning & Troubleshooting | - System optimization
|
| Topic 4: Data Management & Segmentation | - Audience segmentation techniques
|
| Topic 5: IBM Unica Campaign Architecture & Components | - System architecture overview
|
P8010-096 Exam: Everything Before You Buy
The P8010-096 exam is a IBM certification exam validating the IBM Unica Enterprise Campaign Technical Mastery Test V1 syllabus shown above. It belongs to these credential paths: IBM Unica Enterprise Marketing Operations Technical Mastery, IBM Campaign Cross-Channel Marketing Technical Mastery. Candidates in 2026 prepare for it with ExamPrepAway's 91 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.
Online or Pearson VUE testing center (depending on region and IBM certification delivery method) Register for the IBM Unica Enterprise Campaign Technical Mastery Test V1 exam through these official channels:
After booking, ExamPrepAway delivers your practice questions within 1 minute — preparation starts the same day.
Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows that simulates the real exam with two practice modes and works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 91 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations — and the website runs discounts at intervals, so timing your purchase can save a little more.
The official IBM page publishes the current question count and duration; review it before your test date.
The official IBM Unica Enterprise Campaign Technical Mastery Test V1 outline defines 5 domains. The leading three are Data Management & Segmentation, IBM Unica Campaign Architecture & Components, and Security & Deployment. The full list is in the topics section above, and ExamPrepAway's 91 practice questions cover each one.
IBM recommends these training resources for the IBM Unica Enterprise Campaign Technical Mastery Test V1 exam:
Follow the training with steady self-testing — the 91 practice questions from ExamPrepAway help you apply theory and fill any gaps the training leaves.
Recommended prior experience with IBM Unica Campaign or marketing automation systems Since requirements change over time, confirm the latest on the official IBM exam page before scheduling.
ExamPrepAway issues a full refund if you take the IBM Unica Enterprise Campaign Technical Mastery Test V1 exam within 60 days of purchase and do not pass. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Alternatively, exchange for two free exam products of equal value and keep your original update service. Orders arrive by email within 1 minute — contact support if nothing arrives within 2 hours.
Scoring and fees are published by IBM and may change; verify the current figures on the official site.
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?
- A. View
- B. Edit
- C. Run
- D. Schedule
Correct Answer: A 🗳️
What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?
- A. 6.x and above
- B. 7.5 and above
- C. 5.1 and above
- D. 7.0 to 7.3 only
Correct Answer: B 🗳️
When should a user regenerate a strategic segment in Unica Campaign?
- A. When datasource contents have changed.
- B. Daily
- C. Whenever a new campaign is created.
- D. Never
Correct Answer: A 🗳️
What is a recommended part of the planning process for a customer in order to install Unica Campaign?
- A. Create Campaigns
- B. Hardware and software environment and Unica hardware sizing parameters.
- C. Configure the Unica Marketing platform parameters.
- D. Install Cognos
Correct Answer: B 🗳️
What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?
- A. Call List
- B. Snapshot
- C. Extract
- D. Mail List
Correct Answer: B 🗳️
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