Exam Name: IBM Unica Campaign V8.5
Certification Provider: IBM
Corresponding Certification: IBM Certified Specialist
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IBM C2080-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Troubleshooting and Performance Tuning | 13% | - Performance optimization - Log analysis and error resolution - Maintenance utilities |
| Topic 2: Architecture | 13% | - Unica Campaign components and architecture - Hardware and software requirements - Database and data structure design |
| Topic 3: Configuration and Customization | 30% | - Security and permission management - Data source and audience level setup - System configuration and settings - Macros, variables, derived fields and triggers |
| Topic 4: Installation and Upgrade | 13% | - Install Marketing Platform and Campaign - Distributed environment deployment - Upgrade procedures and migration |
| Topic 5: Functionality and Flowchart Development | 31% | - Offer management and contact history - Scheduling and automation - Flowchart creation and process boxes - Campaign execution and reporting |
IBM Unica Campaign V8.5 Sample Questions:
While adding a custom offer attribute, a specialist needs to use a form element type in order to allow addition of list items from within edit forms for a user at a later time when they are creating offers using the template containing this attribute. Which form element type should be used?
- A. Text Field - Currency
- B. Select Box - String
- C. Text Field - Numeric
- D. Text Field - String
Correct Answer: B 🗳️
Unica Marketing products that are installed as a Suite including Unica Campaign, must be installed on the same network domain. The reason for this requirement is to:
- A. minimize maintenance effort.
- B. comply with browser restrictions designed to limit cross-site scripting security risks.
- C. minimize troubleshooting effort.
- D. expedite installation.
Correct Answer: B 🗳️
A user needs to use a list of clients in a flowchart that does not exist in the database, but only as a Microsoft Excel .csv file. This flat file must be mapped into the Unica Campaign flowchart as a:
- A. general table.
- B. base table.
- C. dimension table.
- D. fact table.
Correct Answer: B 🗳️
A database field has been added to a user table, but a marketing user cannot see it in a flowchart process box. What is the reason for this?
- A. The database table needs remapping in the flowchart.
- B. The field does not contain any data.
- C. The user has not been given permissions to see that specific field.
- D. The catalog the user is working with is corrupt.
Correct Answer: A 🗳️
In a Unica Campaign installed environment, there is a requirement to track responses from a new audience level. Which tables need to be created for the new audience level?
- A. Contact History table and Detailed Contact History table
- B. Contact History table, Response History table and Segment Membership table
- C. Contact History table and Response History table
- D. Contact History table, Detailed Contact History table, Response History table and Segment Membership table
Correct Answer: D 🗳️
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