Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Instant Download Salesforce : AP-216 Questions & Answers as PDF & Test Engine
Updated: Sep 19, 2026
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation | 18% | - Segment creation and management - Segment performance reporting and analytics - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration |
| Topic 2: Sitemap | 18% | - Catalog and page mapping - Unified customer profile building - Content zones configuration - Sitemap design and best practices - Web SDK implementation |
| Topic 3: Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Data flow management within and outside the platform - Event API usage and configuration |
| Topic 4: Activation | 18% | - Campaign creation and execution - Open-time email campaigns - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis |
| Topic 5: Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Topic 6: Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Topic 7: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
- A. Date based
- B. Salesforce data
- C. API
- D. Audience
Correct Answer: D 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Event API requests are made using what two content types (select 2)?
- A. JSON
- B. CSV
- C. Form URL encoded
- D. XML
Correct Answer: A,C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?
- A. Manual Segment ETL
- B. Product ETL
- C. External Email Campaign Events ETL
- D. Transaction ETL
Correct Answer: C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use engagement compare functionality to see the differences in key metrics and behaviours
- B. Use a segment to set a global goal
- C. Use a segment to setup a filter, then use the filter in campaign statistics
- D. Use a segment to specify certain actions, which can be set as the goal for a campaign
Correct Answer: C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
In which two locations in the page Type definition can a developer pass in attributes?
- A. cashDom
- B. onActionEvent
- C. is Match
- D. listeners
Correct Answer: B,C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
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