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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. How can a visitor convert to a prospect?

A) Visiting a tracked website
B) Viewing an embedded form
C) Receiving a marketing email
D) Submitting a form on a landing page

2. A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

A) Include "Not you?" link to allow visitors to reset the form
B) Maintain the initial value upon subsequent form submissions
C) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D) Always display even if previously completed

3. A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

A) The rule will continuously look for prospects who match the criteria.
B) The rule will run once and must be re-run for prospects to match again.
C) The rule will unmatch prospects that no longer match the criteria.
D) The rule will evaluate their entire prospect database for matches.

4. Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers

A) Prospect grade
B) List membership
C) File download
D) Email open
E) Custom redirect click

5. Identify the differences between default and custom roles.

A) Default roles can be deleted
B) Default roles are included with Marketing Cloud Account Engagement
C) Default roles are included with Marketing Cloud Account Engagement
D) Custom roles can be created from a default role
E) Custom Roles can be created from scratch
F) Default roles can be edited
G) Custom roles can be edited

Solutions: