Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Updated: Sep 17, 2026
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Content Creation and Delivery | 24% | - Configure send settings - Manage and organize campaign content - Create and customize email content - Select appropriate tools for sending |
| Subscriber and Data Management | 26% | - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools - Troubleshoot send and data issues |
| Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
- A. Use a File Drop starting source.
- B. Schedule the automation to run hourly.
- C. Trigger the automation via API.
Correct Answer: C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
- A. A double opt-in at signup
- B. Add CAPTCHA validation to the form
- C. Leverage a Smart Capture block
Correct Answer: A 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the data extension as Sendable.
- B. Mark the field as the Primary Key.
- C. Use Email Address as Subscriber Key.
Correct Answer: B 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Append
- B. Add and Update
- C. Overwrite
Correct Answer: C 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?
- A. Requirement to have Custom URLs on images hosted in Marketing Cloud
- B. Sending. Volume > 250,000 Email/Month
- C. Requirement to have Custom URLs on Cloud Pages
Correct Answer: B 🗳️
Explanation: Only visible for ExamPrepAway members. You can sign-up / login (it's free).
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