Exam Name: Salesforce Certified Marketing Cloud Administrator Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce Certified Marketing Cloud Administrator Exam is designed to provide individuals with the skills and knowledge needed to successfully administer and manage various marketing campaigns and automation activities on the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator exam aims to evaluate the ability of candidates to leverage the Marketing Cloud solution to carry out efficient marketing campaigns, build email templates, create target audiences, configure automation workflows, and implement customer journeys. It is an excellent opportunity for individuals seeking to leapfrog their marketing career and stay up to date with the latest trends and technologies in marketing automation.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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Salesforce Marketing-Cloud-Administrator certification exam consists of 60 multiple-choice questions, which must be completed within 105 minutes. To pass the exam, candidates must score at least 65%. Marketing-Cloud-Administrator exam is available in multiple languages, including English, Spanish, French, German, Japanese, and Portuguese.
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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Topic 2: Setup and Configuration | - Account Setup and User Management - Security and Permissions |
| Topic 3: Marketing Cloud Connect | - Salesforce Integration Setup - Data Synchronization |
| Topic 4: Automation Studio | - Import and File Transfers - Automation Workflows |
| Topic 5: Journey Builder Basics | - Journey Configuration - Entry Sources and Activities |
| Topic 6: Data Management | - Data Extensions and Lists - Subscriber Data Architecture |
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