Valid Marketing-Cloud-Administrator Exam Q&A PDF Marketing-Cloud-Administrator Dump is Ready (Updated 108 Questions)
Exam Questions and Answers for Marketing-Cloud-Administrator Study Guide
Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Passing score: 67%
- Length of Examination: 105 minutes
- Language: English
- Number of Questions: 60
Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
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NEW QUESTION 14
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add and Update
Answer: C
NEW QUESTION 15
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Deliverability Complaint Rate
- B. Email Sending Performance Report
- C. Time Between Send and Engagement
- D. Email Performance by Device
Answer: B,D
NEW QUESTION 16
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add/Update
Answer: D
NEW QUESTION 17
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
- A. Business name and a link to the business website
- B. Preference Center link and physical mailing address
- C. Preference Center link and a link to the business website
- D. Business name and physical mailing address
Answer: B
NEW QUESTION 18
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Managing the Enhanced SFTP
- B. Setting up the Data Structure
- C. Enabling Mobile Connect
- D. Configuring Journey Builder
Answer: A,B
NEW QUESTION 19
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
- A. CSV download of bounce data in My Tracking
- B. Automation Studio Query Activity
- C. Discover Deliverability Complaint Rate Report
- D. Automation Studio Tracking Extract
Answer: D
NEW QUESTION 20
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Delivery Profile.
- B. Define a Subscriber -specific From Name.
- C. Define a Sender Profile.
- D. Define custom Reply Mail Management.
Answer: A,C
NEW QUESTION 21
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
- A. Setup > Apps > Salesforce Integration
- B. Contact Builder > Data Extensions > Synchronized Data Extensions
- C. Contact Builder > Data Sources
- D. Setup >Data Management > Synchronized Data Extensions
Answer: C
NEW QUESTION 22
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Copy activities
- B. Deployment Manager
- C. Journey Extracts
- D. Journey Templates
Answer: B
NEW QUESTION 23
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- C. IP ramp -upcan be bypassed, given their historical lack of deliverability issues.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: A,D
NEW QUESTION 24
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Single Sign on Authentication
- B. Field Level Encryption
- C. IP Whitelisting
- D. Advanced Audit Trail
Answer: C
NEW QUESTION 25
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
- A. The email will avoid detection by various SPAM filters.
- B. A custom text version will be sentwith your HTML email.
- C. Open and click activity are tracked in either version.
- D. An auto-generated text version will be sent with your HTML email.
Answer: C,D
NEW QUESTION 26
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Field level Encryption
- B. Key Management
- C. Tokenized Sending
- D. Transparent Data Encryption
Answer: C
NEW QUESTION 27
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Query the Send Log
- B. Run a Bounce Email Report
- C. Run an Account Send Summary Report
- D. Query the Bounce Data View
Answer: D
NEW QUESTION 28
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The data extension is linked using the Contact Key
- B. The Data extension is marked as Sendable and Testable
- C. The data extension is marked as Sendable
- D. The data extension contains a Salesforce ID
Answer: C
NEW QUESTION 29
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Cloud Pages
- B. Web Analytics Connector
- C. Content Builder
- D. Data Designer
Answer: A
NEW QUESTION 30
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